A Yelp study shows that if someone had a good customer service experience, they’re over 5 times more likely to give a 5 star review on Yelp! Make your customers feel special and reap the rewards.įUN FACT: What’s the secret to the “People love us on Yelp” decal on store windows? They have to be earned. The key is to spread awareness and engagement.Īs for an insider tip… While it’s debatable whether customer service is the most important aspect to a business, it does make an impact on Yelp. However, you can still attract customers to your Yelp page by putting a link to your page on your website, on your email signature, social media, and by encouraging people to check-in to your store. Positive reviews should happen organically because customers love your store! Yelp does not recommend that you ask customers to write reviews or bribe customers with discounts – huge no-no. Now that I have officially claimed my business page, what should I do to encourage positive reviews?
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Download our free small business customer loyalty success guide to learn how to drive customers back 2x more. According to a recent Yelp report, shopping is the biggest category at 23%, so if you own a retail store, time to get on board if you aren’t already.įind out more here: Yelp for Business Owners. Doing this will give you useful information such as demographic information about reviewers and number of site visitors through Yelp’s analytics page that you can use to understand your market better.įUN FACT: Contrary to popular opinion, restaurants are not the most dominant business category on Yelp. The more information you provide, the more reasons customers have to make a visit! You can also optimize your SEO (search engine optimization) by adding in keywords about your business, just like you would do on a website. First you have to officially claim your business listing. Your business might already exist without you knowing and you don’t want a stranger writing your business profile.Īfter your store is verified, you should then make sure your page is up-to-date with accurate information, like your store phone number, address, menu items, etc. While Yelp is targeted to consumers, there’s a lot your business can do on the site. Users find information, post photos, rate stores, and write reviews on the business page, but what exactly does a small business owner do on Yelp? This info will demystify the review site and let you determine for yourself whether you want to invest in Yelp as a local business. To help clear the waters, here are 5 questions and things you should absolutely know about Yelp as a business owner. This doesn’t mean you should avoid the site completely in fact, you should do the opposite and try to understand it. Horror stories of Yelp proliferate the internet, even inspiring an upcoming documentary about its alleged business practices.ĭownload our free retail customer loyalty success guide to learn how to drive customers back 2x more. Unfortunately, Yelp has racked up a questionable reputation over the years due to lawsuits that accuse the corporation of shady practices such as extortion and manipulated reviews.
So, should a small business owner jump at the opportunity to partner with the trendy review site? Not so fast. According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they visit Yelp when prepared to spend money and 35% of Yelp users will visit a searched business within 24 hours of searching. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook. Some of these include dentists, restaurants, retail and services, such as landscaping, auto repair, and home services, such as HVAC, electrical, plumbing, etc.Love it or hate it, just about every small business owner now has a business page on Yelp.
This is especially true if you fall within certain business categories. Yelp could be a good platform for your business. It is used frequently by consumers to look for and select many types of businesses. Yelp is a powerful platform for certain types of local businesses. Our goal is to help you better understand the option and make a decision whether it is right for you. But what is Yelp Advertising all about, and is Yelp advertising right for your consumer focused business? In this guide we’ll discuss what you need to know about advertising on Yelp. Yelp™ is another option that you most likely have come across. There are no shortage of places to advertise, from ads on search engines to social media platforms and more. Do you own a consumer focused business? If so, you are most likely trying to get in front of consumers when and where they are looking for a business like yours.
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